Computer And technology

brand

In recent years, the global economic crisis has eroded marketcap IT company, but because of their efforts in various fields, their brand image intact. In hard times, financial and automotive industries are the two vertical industries severely affected, while technology companies continue to take control of the world’s biggest brands.

In the annual Brandz recent top 100 Most Valuable Global Brands list, a total of five technology companies in the top 10 positions. According to the report, in this year’s top 100 brand value grew by 2% to $ 1.95 trillion.

Google Inc
Google Inc., the number one search engine ranked first and became the first brand in the world for over $ 100 billion mark over the names of other households such as Microsoft and Coca Cola. Company values at $ 101.4 billion which is 25 percent more than Microsoft.

This is a company based in California making money from ads related to Internet searches, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technology. Beginning March 31, 2009, the company has 20,164 full-time employees. According to reports, the increasing popularity of online search advertising, which is cheaper than the screen, which has benefited from Google’s 73 percent market share in this area.

Microsoft Corp.
At number two on the list of Redmond, Washington-based company Microsoft. Touches the company’s brand value of $ 76.249 million in 2008-09, up 8 percent increase from last year.
Microsoft Corporation is a multinational computer technology company that develops, manufactures, licenses, and supports various software products for computing devices. The most profitable product is a Microsoft Windows operating system and Microsoft Office suite of productivity software.

Microsoft was founded by Bill Gates in 1975, and has operations in more than one hundred countries and employs nearly 80,000 people.

International Business Machines Corp.
IBM aka Big Blue is the fourth in the overall list with a brand value stood at $ 66,622 million. Healthy companies witnessed an increase of more than 20 percent during the last year values.
This Armonk, New York, based company manufactures and sells hardware and computer software, and offers infrastructure services, hosting services, and consulting services in areas ranging from mainframe computers to nanotechnology. This is more than 100-years, with more than 4 lakh employees around the world.

Apple Inc
With a brand value of $ 63,113 million, Apple Inc is in place to 6th in the list. Brand value rose 14 percent from a year ago.

Apple designs and manufactures electronic products and the products of software, including Macintosh computers, iPods and the iPhone. Apple software including Mac OS X operating system, iTunes media browser, iLife suite of multimedia and creativity software, iWork suite of productivity software, and Final Cut Studio, a suite of professional audio and movie-industry software products. Apples also operates more than 250 retail stores in nine states and an online store where hardware and software products are sold.

China Mobile Communications Corporation
The largest mobile phone operator China, China Mobile is the point at 7st list, with a brand value of $ 61,283 million, up 7 percent from last year. This is the world’s largest mobile phone operator ranked by number of subscribers, with 415 million subscribers (as of April 30, 2008).

According to the report, because the opportunities in rural areas without landline connection where the first mobile operator to provide extensive telephone services accounted for half of the growth of China Mobile. The company provides a variety of value-added services such as data, IP telephone and multimedia services and also operates the Internet and services are in different levels such as GoTone, M-Zone and Easyown.